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Author: Luke Summers

General 

Memorability Matters

September 15, 2015September 19, 2015 Luke Summers 2310 Views

If a potential customer sees your domain on a billboard driving to the airport, or in a magazine during their

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Buying and selling Domaining 101 

Pick Up The Phone!

September 3, 2015September 4, 2015 Luke Summers 2060 Views

I understand that some people feel more comfortable communicating by email, but if you have a phone number for a

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.au news 

Behind the Dot – State of the .au Domain: Edition 4

August 24, 2015November 16, 2021 Luke Summers 2126 Views

AusRegistry released the fourth edition of their .au domain industry magazine, ‘Behind the Dot – State of the .au Domain’

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General Investment strategy 

The world of domaining is much broader than just .com

August 20, 2015 Luke Summers 2004 Views

I recently came across a great interview on DomainSherpa from a few years ago. In a nutshell, Warrick Mulder tells

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.au news auDA 

Draft recommendations from the 2015 Names Policy Panel

August 19, 2015January 11, 2017 Luke Summers 4032 Views

The 2015 Names Policy Panel released an Issues Paper in April this year seeking views on the policy framework for

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General 

You don’t have to be at work to make money

August 12, 2015 Luke Summers 1644 Views

Over the past few days I’ve been moving house, which as many of you will know can be a rather

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.au news auDA 

Parent company of AusRegistry sold to Neustar

July 31, 2015January 11, 2017 Luke Summers 2091 Views

Bombora Technologies, the parent company of AusRegistry, the Registry Operator for the .au namespace, has been sold to US company

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.au news 

Australia’s .au domain celebrates 3 million registrations

July 25, 2015 Luke Summers 1830 Views

The .au domain namespace has now exceeded 3 million registrations! Media releases from .au Domain Administration (auDA) and AusRegistry have

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Buying and selling Domaining 101 

Reg fee .au domains can pay off!

July 21, 2015 Luke Summers 2453 Views

I purchase most of my .com.au domains via the drop platforms, aftermarkets and direct contact with domain owners; but I

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Monetisation 

Monetisation 101 Part 3: Directory Sites

July 7, 2015December 27, 2018 Luke Summers 3025 Views

This article is Part 3 of my ‘Monetisation 101′ series. Part 1 in the series covered important policies that apply

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Buying and selling Domaining 101 

Make the most of 3 key sales channels

June 24, 2015 Luke Summers 2100 Views

One of the best ways to increase your chances of a sale is maximising exposure to potential buyers, using channels

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Top AU Domain Sales

 

money.com.au – $400,000
superannuation.com.au $250,000
pay.com.au – $168,000
fetch.com.au – $132,000
moneybuddy.com.au – $104,500
sleep.com.au – $100,000
broker.com.au – $100,000
lifeinsurance.com.au – $100,000
basketball.com.au – $99,000
dabble.com.au – $98,000
link.com.au – $66,000
synergy.com.au – $65,000
sumo.com.au – $63,250
urban.com.au – $59,820
finder.com.au – $55,000
bega.com.au – $50,000
land.com.au – $50,000
cpa.com.au – $50,000
shift.com.au – $46,000
more.com.au – $31,000
amber.com.au $27,500
topdesk.com.au $27,000
advice.com.au – $26,100
gas.com.au – $25,000
uc.com.au – $23,100
cadence.com.au – $22,500
ash.com.au – $17,600
rfm.com.au – $17,050
meditate.com.au – $16,500
resolve.com.au $16,500
bre.com.au $16,500
tradingroom.com.au – $15,000
Unfortunately many of the top
domain sales are under NDA.

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Recent Comments

  • Domainer
    July 8, 2026 at 2:57 pm
    on auDA Policy Review Recommendations Not Good For Domain Investors
    Illegal and eligible are 2 different things. If they are eligible to register, that is one thing, serving
  • Josh Fern
    July 8, 2026 at 1:18 pm
    on auDA Policy Review Recommendations Not Good For Domain Investors
    You think thats bad? I submitted to auDA complaints about a guy who makes millions of dollars a
  • Domainer
    December 5, 2023 at 6:10 am
    on Direct AU contested names updated for 2nd year
    Great idea Brett, Give the extra to charity. As for No Hierarchy of rights, this to me is

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Domain Thieves

OpalShop.com.au Denied
Smartmark.com.au Denied
RottnestIsland.com.au Denied
OGIO.com.au Denied
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Hatchet.com.au Stolen
Fintech.com.au Stolen

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  • Research Highlights Ongoing Risks Around Domain Registrar Security

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