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Author: Luke Summers

General 

Memorability Matters

15 September 201519 September 2015 Luke Summers 2548 Views

If a potential customer sees your domain on a billboard driving to the airport, or in a magazine during their

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Buying and selling Domaining 101 

Pick Up The Phone!

3 September 20154 September 2015 Luke Summers 2227 Views

I understand that some people feel more comfortable communicating by email, but if you have a phone number for a

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.au news 

Behind the Dot – State of the .au Domain: Edition 4

24 August 201516 November 2021 Luke Summers 2319 Views

AusRegistry released the fourth edition of their .au domain industry magazine, ‘Behind the Dot – State of the .au Domain’

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General Investment strategy 

The world of domaining is much broader than just .com

20 August 2015 Luke Summers 2207 Views

I recently came across a great interview on DomainSherpa from a few years ago. In a nutshell, Warrick Mulder tells

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.au news auDA 

Draft recommendations from the 2015 Names Policy Panel

19 August 201511 January 2017 Luke Summers 4397 Views

The 2015 Names Policy Panel released an Issues Paper in April this year seeking views on the policy framework for

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General 

You don’t have to be at work to make money

12 August 2015 Luke Summers 1804 Views

Over the past few days I’ve been moving house, which as many of you will know can be a rather

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.au news auDA 

Parent company of AusRegistry sold to Neustar

31 July 201511 January 2017 Luke Summers 2252 Views

Bombora Technologies, the parent company of AusRegistry, the Registry Operator for the .au namespace, has been sold to US company

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.au news 

Australia’s .au domain celebrates 3 million registrations

25 July 2015 Luke Summers 1983 Views

The .au domain namespace has now exceeded 3 million registrations! Media releases from .au Domain Administration (auDA) and AusRegistry have

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Buying and selling Domaining 101 

Reg fee .au domains can pay off!

21 July 2015 Luke Summers 2652 Views

I purchase most of my .com.au domains via the drop platforms, aftermarkets and direct contact with domain owners; but I

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Monetisation 

Monetisation 101 Part 3: Directory Sites

7 July 201527 December 2018 Luke Summers 3231 Views

This article is Part 3 of my ‘Monetisation 101′ series. Part 1 in the series covered important policies that apply

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Buying and selling Domaining 101 

Make the most of 3 key sales channels

24 June 2015 Luke Summers 2268 Views

One of the best ways to increase your chances of a sale is maximising exposure to potential buyers, using channels

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Top AU Domain Sales

 

money.com.au – $400,000
superannuation.com.au $250,000
pay.com.au – $168,000
fetch.com.au – $132,000
moneybuddy.com.au – $104,500
sleep.com.au – $100,000
broker.com.au – $100,000
lifeinsurance.com.au – $100,000
basketball.com.au – $99,000
dabble.com.au – $98,000
link.com.au – $66,000
synergy.com.au – $65,000
sumo.com.au – $63,250
urban.com.au – $59,820
finder.com.au – $55,000
bega.com.au – $50,000
land.com.au – $50,000
cpa.com.au – $50,000
shift.com.au – $46,000
more.com.au – $31,000
amber.com.au $27,500
topdesk.com.au $27,000
advice.com.au – $26,100
gas.com.au – $25,000
uc.com.au – $23,100
cadence.com.au – $22,500
ash.com.au – $17,600
rfm.com.au – $17,050
meditate.com.au – $16,500
resolve.com.au $16,500
bre.com.au $16,500
tradingroom.com.au – $15,000
Unfortunately many of the top
domain sales are under NDA.

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RSS Feed

  • Is Domain Investing Getting Harder in 2026?
  • Do auDA actually follow what was discussed at the Australian Internet Governance Forum? Resilience and Trust for the .au namespace.
  • When Does a Domain Country Code Become a Brand? 
  • Could You Own a Piece of a Domain?
  • auDA Tries To Justify and Down Play The Accepted Policy Changes

Recent Comments

  • Domainer
    14 October 2026 at 9:21 am
    on Do auDA actually follow what was discussed at the Australian Internet Governance Forum? Resilience and Trust for the .au namespace.
    The problem with this is who is going to bear the burden of compliance checks and complaints handling?
  • jump
    13 October 2026 at 10:10 am
    on Do auDA actually follow what was discussed at the Australian Internet Governance Forum? Resilience and Trust for the .au namespace.
    In Australia, the trademark registration system works on the basis that an applicant applies for a trademark and
  • Domainer
    28 September 2026 at 9:02 pm
    on auDA Tries To Justify and Down Play The Accepted Policy Changes
    I think you are confusing Eligible and Eligibility and Compliant. Let me explain, the whois for girl.com.au domain

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Latest Articles

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  • Do auDA actually follow what was discussed at the Australian Internet Governance Forum? Resilience and Trust for the .au namespace.
  • When Does a Domain Country Code Become a Brand? 

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